Quick quiz: what is Arbitron market 294?
Until now, there was no market 294. But the correct answer is the metro of Casper, Wyo., formerly market 286, with 58,700 people in the 12+ demo.
Casper drops by several slots because, in the fall book, Arbitron will have a record 294 radio markets.
The company has released its annual update of population estimates. New York remains the largest market, with 15.3 million people 12 and older; Los Angeles is second with 10.7 million.
The newest radio markets, added recently, are Concord (Lake Regions), N.H., market 170; Lebanon-Rutland-White River Junction, N.H., market 181; La Crosse, Wis., market 222; LaSalle-Peru, Ill., market 245; Montpelier-Barre-Waterbury, Vt., market 264; and Valdosta, Ga., market 267.
A comparison of data to last year is at www.arbitron.com/downloads/MetroRanksFA03FA04.xls