Mary Beth Garber, president of the Southern California Broadcasters Association, was named Broadcaster of the Year at the 2008 National Radio Advertising Bureau Convention in Atlanta.
After receiving her award in Atlanta, Garber urged the ballroom of 1,200 radio execs to spread the word that “the Internet won’t kill radio. It will make radio.”
Garber has led the SCBA for 10 years. During her tenure, she co-produced with Arbitron several behavioral studies about media usage and created the concept of “The Virtual Neighborhoods of Radio.”
Garber is described as an advocate of radio’s continued importance as a 21st century medium, and has spoken about the value of using radio with the Internet to build stronger marketing campaigns.
She also is on the board of directors of thinkLA, and the executive board of the Los Angeles Media Marketing Research Council.