Now available for European broadcasters is a new edition of Creating Powerful Radio: Getting, Keeping and Growing Audiences.
With nine new sections and chapters, the book by broadcast consultant Valerie Geller covers areas such as finding and developing talent, high-ego talent, morning shows, talk shows, integrating news and talk, call screening, news writing, anchoring, avoiding burn-out, air-checking, sales and commercials.
Also available from publisher Focal Press for broadcast trainers using Creating Powerful Radio as a course textbook is the accompanying Creating Powerful Radio — Instructor Manual by Melissa McConnell-Wilson and Linwood Hagin.
Geller is also the author of the companion text The Powerful Radio Workbook.
