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Gerberding Heads to NextGen

She becomes a principal in that marketing firm

Joan Gerberding has joined the NextGen Marketing Group.

She becomes a principal of the firm and will be based in Skillman, N.J.

She most recently has been self-employed as a consultant; digital media clients include Mercedes USA, i-Gotcha Media, Trimco-Visual Image Display, Affinity Media and Sound Media. The company cited her “proven record of accomplishments leading startups, capturing market share, driving revenue growth and creating and implementing successful strategic sales and marketing campaigns to drive new business development.”

Founder/CEO Greg Crosby made the announcement and described his new hire as a “marquee name.”

The company consists of executives and affiliates that help businesses develop their marketing strategies. NextGen has five managing directors, 11 principals, two associates and 13 consultants; Crosby told RW, “We expect to double in size across our team on a national basis by the end of this year.”