General Motors has produced the 500,000th car featuring an XM factory-installed radio. GM has spent 21 months installing XM in its vehicles over the 2002 to 2004 model years. GM will have XM available in 40 models by next month, and the automaker expects to surpass the one million factory-installation mark by March 31, 2004.
Programming and Sales
iHeart Launches “Private Marketplace” for Podcasts
Programmatic platform provides scale, “psychographic” targeting