Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×

 
 

Greater Media Moving Ahead on Tagging Capability

Greater Media stations are taking the next steps to include Apple iTunes tagging capability for HD-R and RDS on their stations now that the ink is dry on the agreement with Jump2Go.

Greater Media stations are taking the next steps to include Apple iTunes tagging capability for HD-R and RDS on their stations now that the ink is dry on the agreement with Jump2Go.

Greater Media EVP/Engineering Milford Smith tells me the process is basically a software upgrade to The Radio Experience package from Broadcast Electronics.

“All of our music cuts have an internal ID on our [Selector] automation system,” said Smith, who said the service takes those IDs and adds Apple IDs, which are included via RDS and HD-R as part of the station’s transmitted signals.

Smith hopes to have the tagging capability available on 25 programming streams, mostly on Greater Media’s major-market music stations, within 60 days.

“It’s about trying to establish a good connection between the MP3 player universe and the HD Radio universe,” he said.

Close