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Greater Media to Air International Radio Festival-Zurich in U.S.

Radio group says the first-time broadcast here will air on HD multicast channels

Greater Media will simulcast the International Radio Festival–Zurich in three U.S. markets on its HD Radio multicast channels.

The festival will be heard Sept. 12–16 on 96.9(FM HD2) in Boston, 105.1(FM HD2) in Detroit and 93.3(FM HD2) in Philadelphia.

The IRF showcases global contemporary music radio. Thirty invited contemporary music radio programs and DJs will gather in Zurich from around the world — including Brazil, China, France, Germany, India, U.K. and U.S.A. — to broadcast their music radio showcases. The Zurich-based IRF brings together music radio professionals, record labels, music managers and agents, lifestyle brands/services along with their marketing and advertising agencies, media professionals and educational establishments.

IBiquity Digital President/CEO Bob Struble said, “This is what HD Radio technology is about — enabling radio stations to bring unique content to their listeners and advertisers.”