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Greater Media to Monitor Broadcast TV, Newspaper Ads - Radio World

Greater Media to Monitor Broadcast TV, Newspaper Ads

Greater Media to Monitor Broadcast TV, Newspaper Ads
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Media Monitors said it licensed use of its ad data of broadcast TV and print media to the management and sales departments of radio group Greater Media, which is adding the media data to its tracking toolbox. The company delivers same-day broadcast data to media, media researchers and ad agencies.

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