On-demand music service Grooveshark and Internet radio company Livio Radio are partnering in devices for music sharing in vehicles as well as portable units.
Livio will add Grooveshark onto its products. They announced a partnership at the Consumer Electronics Show in Las Vegas.
“Our goal is to get Grooveshark into the car and your home with minimal effort,” Livio Radio founder and CEO Jake Sigal said at the event. RW readers will remember Livio as the company that offers a dedicated NPR Internet Radio. The Michigan-based company introduced a Bluetooth Internet Radio Car Kit that lets users stream 45,000 radio stations available on Livio Radio’s car Internet radio app, including NPR and Pandora Internet stations.
Livio and Grooveshark demoed a prototype device that plugs into a cigarette lighter and would allow Livio users to access the Grooveshark music in the car and play the tunes through the car speakers. A Grooveshark spokesman told Radio World the company expects the device to be available this summer in the $60 to $80 price range.
Grooveshark, based in Gainesville, Fla., was founded in 2006 by Sam Tarantino and Josh Greenberg; they describe themselves as “two guys looking to make a service offering the world on-demand music, accessible on as many devices as possible.” The company says it has 20 million monthly unique visitors to its website and a library of 7 million songs.
