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Growth of Mobile Looms Large in Report - Radio World

Growth of Mobile Looms Large in Report

Pew State of News Media Report notes other media ups and downs
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News media is on the move as the mobile revolution is expanding to all areas of the industry according to the 2015 edition of the Pew Research Center’s annual “State of the News Media Report.” This year Pew Research has created 13 individual fact sheets, each focusing on a single sector of the industry.

For radio, the big trend last year was the major spike in online radio listeners through mobile devices. As of January 2015, 35% of cellphone-owning adults reportedly have listened to online radio via mobile devices. That is up from 21% in 2013 and 6% in 2010.

Podcasts are also on the rise and could affect the future of audio journalism, according to Pew Research. Downloads for NPR podcasts grew 41% year-over-year based on the company’s internal data.

Despite the continuing growth of digital media, a significant increase in digital revenue has yet to occur for all types of news media. According to eMarketer, despite an 18% increase in digital ad revenue across all media in 2014, which totaled $50.7 billion, it is still only a small share of their total revenue. Mobile ad spending saw a 78% increase and now accounts for 37% of all digital ad spending, though its growth did slow down compared to the previous two years.

A reason that mobile ad spending has become such a crucial aspect for news media is that a majority of their traffic comes from mobile devices. In a study from comScore Media Matrix, 39 of the top 50 news sites get more traffic from mobile devices than from desktop computers. However, only 10 of those 50 sites see mobile visitors spend more time on the site than desktop users.

Other major findings include an 8% decrease in cable news primetime median viewership, while local and network news are seeing increases of their evening and morning news coverage. Newspapers also continue to receive a declining return from ad revenues, losing another 4% for a total of $19.9 billion, less than half of what it was a decade ago.

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Report: Mobile Traffic Rise Notable in 2015 promo image

Report: Mobile Traffic Rise Notable in 2015

Radio today is both a traditional and a new media platform — employing numerous analog and digital channels to reach its audiences — which makes a recent report on the biggest trends in digital media for 2015 an indicator of key industry developments.