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Guthrie to Follow in Hoffman’s Footsteps at Cox Media Group

Effective Jan. 1, she will take over as president

Cox Enterprises has chosen Kim Guthrie to lead Cox Media Group as its president. Cox Media Group is composed of broadcasting, publishing and digital media assets.

She will take on the new role after the retirement of Bill Hoffman at the end of the year. He has served as president since 2013 and joined Cox in 1979 as an account executive with TeleRep in Detroit.

Guthrie will now report to Cox Enterprises Executive Vice President and Chief Operating Officer Alex Taylor.

Guthrie joined the company in 1998 and currently serves as Cox Media Group’s executive vice president of national ad platforms and as president of Cox Reps. She also oversees Videa, which provides sales automation solutions designed to simplify the buying and selling of TV advertising. She was previously responsible for all programming, operations and sales at 59 radio stations located in 11 markets.

Prior to Cox, Guthrie was a TV news reporter and held various news, sales and management positions in Minneapolis and Milwaukee.

She was elected to the NAB board in 2014 and has a degree in journalism from Iowa State University.

“She played a key role in the successful creation of Cox Media Group in 2008 and has been recognized as one of the media industry’s most influential leaders,” said Cox Enterprises President and CEO John Dyer. “She is a natural fit to ensure Cox Media Group continues to deliver innovative products and compelling news content.”