Marty Hadfield has made a “jump” to Allen Hartle’s company Jump2Go.
As I mentioned in my Aug. 22 issue, Hadfield, formerly Entercom’s vice president of technology, left the company after 17 years to become an independent engineering consultant.
One of his first clients is Jump2Go. Marty will lead the company’s Go Commerce arm, which is providing broadcasters support for the Apple iTune IBOC and RDS tagging feature on the new Polk and JBL radios, due out later this year.
Marty and Allen have collaborated on projects before, most recently on the Jump portion of the tagging concept at Entercom’s KNDD(FM), Seattle. Using tagging, consumers can mark their iTunes songs using an HD Radio receiver that features a docked iPod for later purchase.