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Haley at the Helm, Marketron Realigns

New leader puts his imprint on management structure

Media software company Marketron reorganized its leadership this week, with a stated goal of better customer and partner support.

New CEO/President Jeff Haley called it a company-side initiative. Haley, former head of the Radio Advertising Bureau, came on board early last month. In the announcement, he described the enterprise software business for media as being “in a period of revolutionary change.” He said the company is adopting a “new high-level focus on product management.”

Susie Hedrick was promoted to senior vice president of sales and business development; she will report to Haley. Eric Treworgy will remain as VP of sales, dealing with major accounts and the East Coast, reporting to Hedrick.

Jeff London, former senior vice president of marketing, becomes SVP of client services, responsible for managing support and implementation services. Remaining in their roles, reporting to London, are Cory Wolfley, VP of IT and support services, and Miles Pietsch, director of implementations and training.

Remaining in their positions and reporting to Haley are Tony Gaughan, chief technology officer and senior vice president of products; Martin Kristiseter, vice president of mobile solutions; and Walt Denekas, chief financial officer.

The company plans to add an international VP, and a senior product management position.

Marketron is an affiliate of The Wicks Group of Companies, which also owns Radio World publisher NewBay Media.