HD Radio Holiday Ad Campaign Intensifies

Alliance to run USA Today inserts; says recent mobile texting initiative was a big hit.
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The HD Digital Radio Alliance said this week it is escalating its marketing campaign for the holiday season, including, for the first time, a national newspaper insert. The alliance today has an insert in USA Today.

Alliance member stations are also airing a total of $57 million worth of ads devoted to HD Radio. The alliance consists of Beasley, Bonneville, Buckley, CBS, Citadel/ABC Radio, Clear Channel, Emmis, Entercom, Greater Media and WBEB in Philadelphia.

Officials said their expanded campaign encompasses print, broadcast radio, mobile texting, online ads and giveaways. Consumers who opt in for mobile texting receive information about coupons, rebates and incentives when they text "GIFT" to 58011. The alliance says its most recent mobile texting initiative was a success and included what it described as "multi-session conversation" with more than 176,000 consumers in the third quarter.

Currently featured at hdradio.com/gift/ are several promotions:

$30 off Sony iTunes Tagging HD Radio XDR-S10HDIP;

Target shoppers can save $50 on a Jensen JIMS525i tabletop alarm clock HD Radio with iTunes;

Crutchfield is offering $20 to $70 instant rebates on various add-on HD Radio tuners; a $60 price break for the Jensen HD5212; free shipping and a $100 price break for the Polk Audio I-Sonic ES2; and a $70 instant rebate on the Sony XT-100HD Radio Tuner.

Best Buy offers a savings of $85 with the purchase of the Pioneer GEX-P10HD (converter) and DEH 4000 (radio) when the shopper gets it as a bundle for around $200.

And free site-to-store shipping at Walmart.com with purchase of an iLuv HD Radio Alarm Clock for $89.88, the Sangean America Tabletop HD Radio Tuner at $177.88, the Sangean America HDT-1X HD Radio Component Tuner for $219.88, the Visteon HD Radio Component Car Tuner Kit HDZ300 at $179.98, and the Terk Outdoor HD Radio Antenna for $79.88.

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