Listeners will hear Santa’s elves talking about HD Radio in a holiday campaign from the the HD Digital Radio Alliance.
The new flight begins Nov. 5 and runs through Dec. 28.
Apparently Santa has had enough milk and cookies, so his elves and reindeer discuss getting him an HD Radio receiver in the ads. “Luckily there are no bills to listen to all the new content like that other radio service,” says the alliance.
Listeners are reminded in the spots that they can text SANTA or GIFT to 58011 to hear about HD Radio specials and discounts.
Also starting on the 5th, listeners can go to www.hdradio.com to see a holiday streaming mini movie that matches the ad campaign and receive info on iTunes Tagging and receivers.