HD Radio Information to Be Collected by Arbitron

Some folks call ’em multicasts, some call ’em side channels or secret stations. Regardless, as we’re previously reported, Arbitron is working on how to rate them.
Starting with the winter 2007 survey, the company said it will begin collecting HD Radio facilities information as part of its station information collection process. The Winter 2007 station information forms will mail in November of this year.
“Arbitron will continue to review diaries for early indications of how consumers will identify and report HD Radio,” it stated. “In PPM markets in 2007, encoded HD Radio stations will be reported in the PPM Analysis Tool.”