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HD Radio Lands at Toyota

Carmaker highlights format as part of new Entune system

Toyota will show a multimedia system of its own at CES, competing with Ford Sync, and it will include HD Radio, iheartradio, Pandora and XM.

On Tuesday the carmaker announced the Toyota Entune multimedia system. It promises to “leverage the customer’s mobile phone to create a rich in-vehicle experience that offers fully integrated and upgradeable entertainment, navigation and information services.”

After downloading a mobile application and when using a Bluetooth-capable phone with a Toyota vehicle, customers can access personalized content and services.

“Toyota Entune will be available as an option on select models this year,” it announced. “The featured apps of Toyota Entune include Bing, iheartradio,,, and Pandora, as well as location-based services, such as personalized traffic, fuel prices, stocks, weather, and sports. Toyota Entune also includes support for read-back and replay capabilities for text messages. These are combined with a fully featured entertainment and communication system, which includes XM radio, HD Radio, CD player, USB connectivity, Bluetooth streaming and phonebook. A high quality JBL sound system is available as an option as well.”