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HD Radio Launches in Mexico City

Radio Pit celebration marks coordinated promotional effort in capital city

Some 65 people crowded into the Radio Pit in the Central Hall at the NAB Show Tuesday, April 17 to celebrate the launch of HD Radio in Mexico City, the first of several planned HD Radio launches in Mexico.

Speeches among Mexican and American broadcasters were conducted in Spanish and English.

IBiquity Digital, retailers, receiver manufacturers and broadcasters in that city have coordinated efforts to promote digital radio to the public following the broadcast launch April 16.

Stations from three licensees are broadcasting FM HD Radio signals now and more are expected to launch soon. Alpine, Insignia, Kenwood and Pioneer brands are available for purchase from Best Buy, Coppel, Liverpool, Sears and Woolworth retailers. Select new models from Ford and Toyota are available at car dealerships.

Developer iBiquity created a special Web page for the Mexican market. The site will inform the public which stations are on the air with a digital signal, as well as promote products and retailer availability.