A media blitz has begun in 28 markets for HD2 channels. Samples are here, scroll down to the MP3 files.
The first wave of spots – 16 ads in 30- and 15-second versions – reinforce that HD digital radio is free and doesn’t require a subscription fee.
The HD Digital Radio Alliance is behind the ads, which it says constitute the first phase of a larger campaign. Alliance member radio groups say they have committed ad time worth $200 million to the effort. Some 250 stations will air the ads, developed by Dick Orkin and the Radio Ranch. A quarter of the ads highlight the first tabletop IBOC unit, the Boston Acoustics Receptor Radio HD.
Alliance President/CEO Peter Ferrara said the campaign is going faster than expected and he called the response from receiver manufacturers, retailers and automakers encouraging.
HD2 Advertising Begins in 28 Markets
HD2 Advertising Begins in 28 Markets
