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Heartland Broadcasting Picks Station Manager

Casey Williams expands role for central Florida broadcaster

Florida-based Heartland Broadcasting Corp. has named Casey Williams as its new station manager. The position officially has been vacant since a predecessor left two years ago.

Originally hired as sales manager in late 2005, Williams’ role at Heartland will expand to include overseeing day-to-day operations for the company’s two stations, WZZS(FM) and WZSP(FM). Her broadcast career began in radio sales at Renda Communications in nearby Ft. Myers.

In a press release, Heartland Broadcasting owners Hal and Jan Kneller cited Williams’ attitude and ability to keep the company afloat during the past three economically troublesome years. They were impressed by her foresight in events and promotions, and amazed at her ability to turn a competitive sales staff into a unified team.

Based in Zolfo Springs, Fla., Heartland Broadcasting was established in 1996 when the Knellers purchased station WZZS. It was expanded in 1998 with the construction of WZSP. Known as 106.9 “The Bull,” WZZS specializes in country favorites, while WZSP, 105.3 “La Zeta,” serves up regional Mexican music to the local Spanish community.

Williams resides in Arcadia with her husband Mike and daughter Crystal.