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Hedlund Joins CEA as Lobbyist

Comes to the association from Yahoo, one of its members.

James Hedlund will join the Consumer Electronics Association as VP of regulatory affairs.

President/CEO Gary Shapiro noted Hedlund’s experience as a senior Federal Communications Commission staff member and background as a “strong advocate for the consumer technology industry,” according to the Consumer Electronics Daily News.

CEA also announced the promotions to vice president of Parker Brugge and Veronica O’Connell.

The association has 2,200 member companies, up from 600 seven years ago.

Hedlund was director of public policy for Yahoo Inc., responsible for telecom, media, technology, intellectual property, energy efficiency and tax policy. He lobbied congressional and executive branch agencies and committees on legislative and regulatory priorities.

Brugge, CEA said, “will continue to represent the consumer electronics industry internationally and before federal, state and local governments” on issues including electronics recycling, substance restrictions, energy efficiency and other environmental issues.

O’Connell handles advocacy on public policy issues including telecom policy, technical mandates, digital television, spectrum reform and copyright issues.