Beasley Media Group has named Lori Heeren as the company’s director of strategic sales.
Heeren will be based out of the company’s Naples, Fla., headquarters, where she will work with stations to develop live events across the company platform.
“We are thrilled to welcome Lori back to Beasley in an expanded role, where she will be able to impact all of our properties,” said Chief Revenue Officer Heather Monahan. “Lori will be assuming a newly-created position where she will be empowered to use her creativity and vast network of brand partnerships to develop native advertising solutions through our events, concerts and broadcast offerings.”
Heeren most recently served as the VP and GM of Reno Media Group, where she led the cluster’s eight stations to become the market’s top-billing group of stations for four years.
In 2011, Heeren was named director of new business development for Beasley’s Las Vegas radio cluster, where she launched events such as Divas’ Day Out.
She also has worked as general sales manager and director of sales for CBS Radio in Las Vegas, producing events like Bite of Las Vegas, Petapalooza, Las Vegas Women’s Fair and Kids’ Mix. Her professional history also serving as includes general sales manager at Americom, as general sales manager at EZ Communications KBKS(FM) in Seattle and followed by a return to Las Vegas as general sales manager for KMXB(FM).
Heeren is also a past treasurer for the Nevada Broadcasters Association.
Beasley Media Group, Inc. is a subsidiary of a radio broadcast company Beasley Broadcast Group, Inc., which owns and operates 34 FM and 18 AM stations in 12 U.S. markets.