Will digital radio make listeners want to go “def”?
Clear Channel Radio is making a flight of HD Radio ads available to the 12 member companies of the HD Digital Radio Alliance. The tag line of the spots – “Are You Def Yet?” – plays on the theme of high definition, according to the Creative Services Group of Clear Channel.
Alliance member companies will have access to spots for rock, CHR, news/talk, AC and hip-hop/urban-formatted stations. Audio samples are here.
High ‘Def’ Radio Ads Begin Airing on Alliance Stations
High 'Def' Radio Ads Begin Airing on Alliance Stations
