How Many Bullets Has Terrestrial Radio Dodged? - Radio World

How Many Bullets Has Terrestrial Radio Dodged?

“Once terrestrial radio en masse became more proactive by improving programming and marketing around 2005, this analysis shows that for certain demographics, there was an improvement to loyalty.”
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“Once terrestrial radio en masse became more proactive by improving programming and marketing around 2005, this analysis shows that for certain demographics, there was an improvement to loyalty.”

Bridge Ratings takes an interesting look at historical trends in radio and new media demographics in its latest study, which it calls a “10,000 foot view of the last nine years as the listening landscape has changed.”

The report is here.

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