What percentage of commercial U.S. radio station general managers are female?
The latest MIW Gender Analysis Study indicates that the answer is 17.8%.
The research is from the group Mentoring and Inspiring Women in Radio Group. It said that out of 11,229 AM and FM radio stations accounted for by PrecisionTrak as of the end of last year, 1,944 have women holding the general manager position.
“This is a half-point increase from 2015, which was 17.3% and continues to show growth from 2004, twelve years ago, when the percentage was only 14.9%,” MIW stated in the announcement. It said that in the top 100 radio markets, the number of female GMs is almost the same as the national average for all markets.
“Overall, sales management continues to provide the best management opportunities for women,” the group continued. Last year 31.5% of stations had a women sales manager, up one percentage point from the prior year. Again, the top 100 markets averaged a similar number.
“The greatest challenge for women in radio management continues to be found in the programming department,” MIW stated.
“Women currently program only 10.7% of all stations in the country, which compares to the same number 10 years ago. The news is better in the top 100 markets where women programmers now represent 12.2%, which is basically flat from last year.”