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How They Chose the Formats

How They Chose the Formats

Clear Channel Radio began working on its multicast formats 15 months ago. Programming talent from within and outside the company was tapped, including veteran innovative programmers and new hires not steeped in radio tradition, executives said. Top programmer Tom Owens said club DJs, cable TV and Internet programmers all had input into the formats chosen for the multicast channels. Hogan stressed that local programmers “are doing what they think is best” in each local market.
“We have resources in-house available to us that we are deploying in different ways,” Hogan said to RW Online.
As far as how the Alliance format selection process worked, Owens said it went pretty smoothly. “There were some disputes, but they were all settled,” and he believes the companies announcing their multicast formats are pleased with the outcome.