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Huston Promoted to Director, PPM Implementation

Huston Promoted to Director, PPM Implementation

Ramping up its PPM marketing efforts, Arbitron has promoted Jennifer Huston to director of PPM implementation.
Huston, it said, will work with company execs to develop the business plan and product strategy for a PPM ratings service. She headed the group that launched the Houston test panel in June.
Huston rejoined Arbitron in 2000 after a stint at Discovery Networks beefing up its brand image. Arbitron was where Huston began her 15-year career in media and marketing research.
She reports to Jay Guyther, senior VP of global PPM marketing.