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IAB Adds Gombert

She will serve as deputy general manager for IAB Tech Lab and VP of Tech/Ad Ops for IAB

The IAB Technology Laboratory has appointed Alanna Gombert to fill the newly-created position of deputy general manager and vice president of technology and ad operations for the IAB.

Gombert will work with IAB Tech Lab General Manager and IAB Senior Vice President of Technology and Ad Operations Scott Cunningham to guide the future of the ad technology research and development consortium worldwide.

She was most recently CEO of New York-based digital media agency Gombert Consulting. Prior to that, she was at Omnicom as managing director of digital investment. Gombert also founded digital media trading platform CatalystDesk as head of digital sales and strategy at Condé Nast, and earlier in her career, Gombert worked for Google by way of Admeld, as well as online advertising exchange Right Media, which was acquired by Yahoo in 2007. Her resume also includes stints with Nielsen, DoubleClick and JPMorgan Chase.

“The Tech Lab is at the front lines of the integration of digital, data, and storytelling,” said Gombert. “As opportunities and challenges in interactive advertising emerge, the IAB Tech Lab will be well-positioned to develop global solutions that allow the industry to overcome hurdles and maintain a strong growth trajectory.”

The IAB Technology Laboratory is an independent, international, nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards.