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Digital advertising is gaining more of a foothold, and radio marketers should stand up and take notice.
Internet advertising revenues in the U.S. have reached new heights in the third quarter of 2014, according to the latest IAB Internet Advertising Revenue Report figures from the Interactive Advertising Bureau and PwC US.
“These figures directly reflect how brands are increasingly embracing digital as a must-have in their marketing mix,” said David Silverman, a partner at PwC US.
Coming in at $12.4 billion, it bests the previous record: last year’s Q3 record of $10.6 billion — up 17% year-over-year.
The chart highlights quarterly ad revenue since 1996; dollar figures are rounded.
“Brands are tapping into the ubiquity of digital screens, now an undeniable vital part of consumers’ lives, as they seamlessly move from smartphones to PCs to interactive televisions throughout the course of their day,” said IAB President and CEO Randall Rothenberg.
The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC and released twice a year. Past reports are available at iab.net/AdRevenueReport.