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IAB Says Internet Ad Revenues Rise to $17 Billion in First Half

Mobile increases almost two-fold year-over-year

In the first half of 2012 Internet advertising revenues climbed to an all-time high of $17 billion, a 14% increase year-over-year, according to the Interactive Advertising Bureau’s Internet Advertising Revenue Report, as compared to the $14.9 billion reported for the first six months of 2011.

Second quarter Internet ad revenues for 2012 hit $8.7 billion, up from $7.7 billion during the same time period in 2011.

The report also indicates that mobile revenue was up 95% to $1.2 billion in half-year 2012 (from $636 million in the comparable 2011 period).

“These half-year figures come on the heels of a study from Harvard Business School researchers that points to the ad-supported internet ecosystem as a critical driver of the U.S. economy,” President and CEO of IAB Randall Rothenberg said.

“The tremendous growth of mobile advertising revenue over the past year is an indication of the importance of location to advertisers and mobility to consumers,” said David Silverman, a partner at PwC US, which prepared the report.

The survey includes data concerning online advertising revenues from websites, commercial online services, free email providers and other companies selling online ads. The full report is issued twice, for full and half-year data.

The Interactive Advertising Bureau says it is comprised of 500 media and technology companies that are responsible for selling 86% of online advertising in the United States.

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