The Association for International Broadcasting and the IABM have entered a strategic partnership. According to a statement released by the AIB, the accord unites both ends of the industry with the goal of creating “opportunities for conversations that will increase understanding and cooperation across the entire media ecosystem.”
The AIB represents 70 international broadcasters and has an active community of 27,000 senior executives in media companies in more than 160 territories, while IABM membership comprises more than 450 broadcast and media technology suppliers worldwide.
“We are delig
hted about this new collaboration,” said Simon Spanswick, chief executive of the AIB. “It is important that there is understanding of broadcasters’ needs and requirements in the rapidly changing and constantly evolving media marketplace,” he said.
“IABM members have been keen for us to help promote dialogue, cooperation and understanding between them and end-users and so this partnership will be warmly welcomed both by our members and the wider industry,” said Peter White, IABM CEO.