The International Association of Broadcasting Manufacturers has appointed Caryn Cohen as its new director for North America.
Cohen will be the IABM’s main representative in the United States and Canada, leading its operations and business development in the region. Key responsibilities include support of existing members, recruiting of new members and developing new business relationships.
“Being immersed in the marketing and PR side of the industry for the last 18 years allowed me to get very close to a large number of manufacturers, service providers and industry organizations,” said Cohen. “I think that level of familiarity with the industry as a whole, should serve IABM members well and will also help me direct the IABM toward offering new member benefits and services.”
Cohen joins the IABM team from the Dundee Hills Group, where she was founding partner of Wall Street Communications. She will remain as a shareholder in the group and continue to serve on its board.