IBC Exhibitor Viewpoint: Christophe Poulain, WorldCast Systems

AoIP for distribution and contribution, remote and centralized facility management among key tendencies
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Christophe Poulain of WorldCast SystemsAs IBC2015 gets closer, we continue our series of short Q&As with manufacturers about their plans and offerings, to help you get the most out of the annual trade show. Christophe Poulain is vice-president sales and Marcom of French-firm WorldCast Systems.

Radio World: How has business been for the company since last year’s IBC Show?

Christophe Poulain: Business has been good with significant growth related to Ecreso FM transmitters and a couple of big DTV monitoring projects that we have achieved in Southeast Asia and Europe.

RW: What do you anticipate will be the most significant technology trend at the IBC2015 Show?

Poulain: In our segment, the trends are actually much the same as the last few years: IP audio delivery for distribution and contribution, remote and centralized facility management and high efficiency transmitters with a smaller footprint. 

RW: What new products will your company be showing?

Poulain: We are currently working hard on several new and exciting products that will be released in 2016. We will have one major new release at the end of the year, which we plan to give as a Christmas gift to all WorldCast Systems customers. Apart from this, the official launch for all other new and updated products will be at the 2016 NAB Show. Sorry, but nothing new per se at IBC.

RW: Why should attendees visit your booth?

Poulain: Because we have many awesome products enabling broadcasters to deliver content to their listeners with the best possible quality while reducing their operating expenses. We’ll be showing our new and multi-award winning SureStreamer unit and demonstrating MPX over IP on the APT section of our stand. On the Ecreso side, we will have on hand our FM transmitters with up to 10 years’ warranty and an unrivalled feature set. There will also be the Audemat FMMC5 FM test and measurement tool as well as our monitoring and telemetry solutions. We’ll also take advantage of IBC2015 to reposition our HQ Sound FM audio processor with a new pricing policy. Last but definitely not least we will also have a happy hour on our booth at 5 p.m. every day during the show.

RW: The Internet has changed the way people do business. Some would say that it has rendered shows such as the IBC obsolete. Is this true?

Poulain: I don’t think so. The IBC is still a great opportunity to meet with dealers, prospects and customers, potential partners and keep an eye on our competitors. Face to face meetings remain essential.

RW: You’re a show veteran, what’s your favorite thing about the show?

Poulain: Amsterdam itself, it is a beautiful city. I rented a bike for the first time last year as an alternative to the tram. The weather was lovely and it was really nice, especially on Sunday. I’ll do it again this year.

RW: Least favorite thing?

Poulain: I have no complaints. Honestly. I like this show.

RW: Do you have any suggestion that would make the show a better experience for exhibitors and/or attendees?

Poulain: The main thing that comes to mind is the cost and availability of hotels.

RW: Will you be attending any sessions or looking forward to any events?

Poulain: I won’t because I’ll be overbooked with customer and dealer appointments on our stand. But several of my colleagues from the R&D department always do and they will this year too.

RW: How has IP technology affected you?

Poulain: Well, WorldCast Systems has been a pioneer in this market using IP technology and that same technology has been a growth factor for both our APT and Audemat product lines. We are deeply involved in it.

WorldCast Systems has been evangelizing the market for a couple of years now with broadcast IP applications such as remote facility management using the SNMP protocol or broadcast quality audio transport over the public Internet. By the way, I recommend that any readers interested in IP audio, read our new APT AoIP guide — it’s very comprehensive and copies will be available on our stand 8.B60 at IBC.

RW: How has social media affected you?

Poulain: Our experience to date is that the majority of engineers don’t currently use social media forums for mainstream communication so, while we recognize its importance, personal relationships, email communication, trade shows and webinars are still core to our operations. That said, social media is a great tool to enable customers to learn about what is happening at WorldCast and we do plan to develop a stronger online presence and greater online interaction with the industry.