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IBC Exhibitor Viewpoint: Elena Ditadi, RFE

Amsterdam is still a good place to meet customers from all over the world

IBC2017 is approaching. Between now and then Radio World offers a series of short Q&As with manufacturers about their plans and offerings, to help you get the most out of the annual trade show. Elena Ditadi is sales director for RFE Broadcast.

Radio World: How has business been for the company since last year’s IBC show?
Elena Ditadi:
RFE has increased its business quite a bit since IBC2016, where we met new customers who in the last year have been working with us on some very important projects.

Radio World: What are you hearing from your customers about their business outlook this year? In what areas should we expect growth or the most interesting projects?
Ditadi: RFE is mainly focused on radio, and we have been hearing about many AM stations in various countries that are being be replaced by FM stations. We’ve also continued to witness the expansion of digital radio and AoIP. Our products support these technologies.

Radio World: What do you anticipate will be the most significant technology trend at IBC2017?
Ditadi: An increase in digital technologies that enables higher product quality and better performance.

Radio World: You’ve been active in the transmitter market for 30 years. What’s the biggest problem or challenge facing users in this segment right now?
Ditadi: The current challenge is on transmitter efficiency. RFE has produced products that allow for significant energy savings compared to the past. This translated into saving electricity, reduced size and weight, longer transmitter life and ease of maintenance.

Radio World: How has IP technology affected your company, if at all?
Ditadi: IP technology is a priority for RFE, designing dedicated IP transmitters and receivers, integrating the technology into our products in order to facilitate integration between traditional radio and IP broadcasting facilities.

Radio World: What new products will your company be showing? Why should attendees visit your booth (Booth 8.C06)
Ditadi: RFE will present a new family of highly efficient compact transmitters, which offer a significant reduction in operating costs are easy to use and service. In addition, we are showing a new TCP-IP remote control system.

Radio World: Is the IBC show a good investment?
Ditadi: To be honest we feel that all the exhibitions (NAB, IBC, Broadcast Asia, Cabsat, etc.) are quite expensive, but particularly IBC and NAB. It’s still important however to take part in these events for both our customers and distributors. They want to see us present, there is no way we can miss it.

Radio World: What’s your favorite thing about the IBC show?
Ditadi: The location: Europe is still a good place to meet customers from all over the world. At IBC you can meet customers from Africa, Europe, Asia, the Americas. That’s a good reason to attend the show!

Radio World: Social media is the new marketing frontier these days. Is it affecting the way your company does marketing/business?
Ditadi: Yes, RFE is very active on Facebook and in mailing monthly newsletters. We also use applications such as WhatsApp or Viber to ensure that we are always connected and available for our clients, offering the best support. I’m “old school” however and still think that a meeting, lunch or a coffee with your customers is still the best way to take care of them!