IBC Exhibitor Viewpoint: Ken Frommert, ENCO Systems

IBC is a great venue to meet dealers, customers and potential new connections
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As IBC2015 gets closer, we continue our series of short Q&As with manufacturers about their plans and offerings, to help you get the most out of the annual trade show. Ken Frommert, general manager, ENCO Systems.

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Radio World: How has business been for the company since last year’s IBC Show?

Ken Frommert: Business has been great. There has been an upsurge in purchasing for radio both internationally and domestically.

RW: What do you anticipate will be the most significant technology trend at the 2015 IBC Show?

Frommert: Video for radio is a technology trend that is advancing. Europe is on the leading edge of that trend, and with IBC being an international show we believe we’ll see a noticeable push on the show floor this year. Radio stations are adding video for more streaming content alongside their audio programming. That gives audience the ability to watch music videos and commercial content. Our automation system can tie in with different video platforms like NewTek TriCaster and Vidigo Visual Radio to achieve that.

RW: How has IP technology affected your company and its product development?

Frommert: We have been using audio-over-IP for more than 10 years. We broke ground there with Axia at the time. We see more broadcasters switching from analog audio cards and connections and switching to audio-over-IP. Our ENCO1 virtualized automation system solution also requires some flavor of audio-over-IP. We support all the different types of protocols within our software.

RW: What new goodies will your company be showing? Why should attendees visit your stand?

Frommert: New products include the integration of visual audio, or video for radio, into our DAD automation platform. We’ll show new remote control apps for iOS and Android phones and tablets, as well as remote voice tracking and connectivity into automation. We also have a new IP codec for live remotes from a mobile phone. We’ll also show our new enCaption product, which is real-time automated voice captioning for television.

RW: The Internet has changed the way people do business. Some would say that it has rendered shows such as the IBC obsolete. Is this true?

Frommert: Shows like IBC will never be obsolete. People need to touch, feel and actually see products, and these shows give broadcasters the opportunity to do that. It’s a great venue to meet dealers, customers and potential new connections from around the world. IBC attracts people beyond Europe, including the Middle East, Africa and even the Americas. It’s always a really busy show for us.

RW: You’re a show veteran, what’s your favorite thing about the show? Least favorite thing?

Frommert: The least favorite is that it’s five long days. Our favorite part is getting to meet our dealers from around the world in one place. It’s really easy to talk to everyone at once.

RW: How do the two large shows differ? Can they learn anything from each other?

Frommert: NAB, like IBC, has attendees from all over the world, but NAB really is a domestically-focused show. IBC really has a true global feel to it. Also, everything is closer together at IBC. You don’t have to walk a mile between booths. I like that IBC isn’t as spread out as NAB.