IBC Exhibitor Viewpoint: Wendell Lonergan, Nautel

Sees growth in digital radio transmitter sales
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As IBC2015 gets closer, we continue our series of short Q&As with manufacturers about their plans and offerings, to help you get the most out of the annual trade show. Wendell Lonergan is head of Broadcast Sales for Nautel.

Radio World: How has business been for the company since last year’s IBC Show?

Wendell Lonergan: Broadcasters around the world continued to place very high confidence in Nautel’s products helping Nautel achieve its most successful year ever in 2014. This past year also saw Nautel complete the shipment of 27 high-power NX Series AM transmitters plus associated equipment for All India Radio, which constituted the largest order in the company’s history. This massive project has the goal of bringing digital radio to nearly a billion residents of India. We are now working with our in-country partner to install and commission the transmitters at 27 sites throughout India.

The Middle East continues to be a very dynamic market for Nautel with a number of countries investing in their digital broadcast infrastructure and recognizing the long-term value of installing innovative, state-of-the-art transmitters like Nautel’s. We are leading the digital radio revolution by “Making Digital Radio Work” for broadcasters. That means robust, easy-to-deploy, digital-capable transmitters and components. Our major transmitter families — VS, GV, NV and NX Series — were designed from the ground up for digital transmission. These exceptionally linear transmitters accept plug-in components and/or add-on digital upgrades to easily support digital broadcasting.

RW: How has IP technology affected your company and its product development?

Lonergan: Nautel’s latest generation of transmitters were conceived with the intent to place enhanced control into the hands of engineers so that they could become more efficient in their work. Specifically our goal was to place more control and monitoring at the engineer’s fingertips than had ever been possible before whether the engineer was local to the transmitter or remote.

To date, more than 5,000 transmitters have shipped supporting Nautel’s award-winning Advanced User Interface (AUI). This innovative built-in commercial-grade instrumentation gives full monitoring and control via a touchscreen or web access. The AUI is available on all of Nautel’s latest generation AM and FM products via a web browser and also by way of a 17-inch touchscreen attached to NX, GV and NV series transmitters, for unmatched monitoring and control.

Nautel’s AUI ensures fast diagnosis of transmission related issues, provide information that would allow engineers to be more proactive in their work and ultimately avoid trips to the transmitter site and achieve both time and financial savings.

RW: What new goodies will your company be showing? Why should attendees visit your stand?

Lonergan: New at IBC will be 5 and 10 kW transmitters, which join the award-winning NX Series; the proven choice for AM/MW transmission today with over 20 megawatts of NX transmitter power installed worldwide. These new transmitters offer the same powerful Advanced User Interface, built-in instrumentation and unmatched linearity that NX customers have come to expect. Compact footprints, exceptional 86 percent efficiency (up to 90 percent for other members of the NX Series) and low maintenance overhead make them extremely cost effective to own and operate.

In addition to the new NX10 transmitter in the booth, Nautel will also be showcasing: an NX Series 50 kW AM/MW transmitter; an NVlt Series 20 kW FM transmitter; a GV Series 10 kW FM transmitter; VS Series 300 W to 2.5 kW FM transmitters; an NT Series 500 W digital UHF TV transmitter; and a DRM demonstration.

RW: The Internet has changed the way people do business. Some would say that it has rendered shows such as the IBC obsolete. Is this true?

Lonergan: Not at all, the IBC show gives people the opportunity to see full-size products, live demonstrations, and get technical details and recommendations one-on-one from experts. It is our experience that many broadcasters are visiting IBC to make decisions about critical elements of their infrastructure. Given the strategic nature of these decisions we see that broadcasters value the ability to see both the products and company representatives face-to-face.

RW: You’re a show veteran, what’s your favorite thing about the show?

Lonergan: As an IBC veteran I have many broadcasters from Europe and Northern Africa who have become great personal friends. The show gives us an opportunity to get together and have a mix of both business and personal discussions, which I look forward to. Amsterdam is also a wonderful host city for the IBC.

RW: Will you be attending any sessions or looking forward to any events?

Lonergan: Yes, Nautel will host a “New Developments in DRM Transmitter Technology” event in the booth (8.C49) on Saturday, 12 Sept., 3:30–5:00.

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