IBC Readies for 2018 Show

Exhibition runs from Sept. 14–18 and will cover 15 halls across the RAI convention center
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Industry professionals are gearing up to attend the largest media, entertainment and technology show in Europe, to be held Sept. 13–18 at the RAI Convention Center in Amsterdam.

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IBC2018 organizers say this year’s conference, which runs from Sept. 13–17, will feature a host of keynote speakers from across the media, entertainment and technology sectors, including presentations from leaders at HBO, Viacom, Discovery, BBC Studios, YouTube and Amazon. More than approximately 400 speakers are expected during the five-day conference.

In addition, the IBC exhibition floor, which runs from Sept. 14–18, will cover 15 halls across the RAI convention center and play host to over 1,700 exhibitors. The exhibition will be open from 10:30 a.m.–6 p.m. on Friday Sept. 14 and from 9:30 a.m.–6 p.m. for the remainder of the show.

Of special interest for audio and radio broadcast professionals will be a session held on Sept. 14 from 2:45–3:30 p.m. entitled “Power of the Podcast: How to Reach New Audiences Through Audio.” During this gathering, a panel including Lisa Tobin, executive producer of audio, The New York Times; Eduardo Martinez, director of technology, Streamguys; and Sheena Peirse, editorial director, Online, ITV will discuss how to reach new and niche audiences through audio, exploring the latest business models and monetization opportunities.

“Object-Audio Capture Systems for Sports Broadcast,” is another session of interest for audio industry players. During this presentation, taking place Sept. 16 from 4:45–6 p.m., three media firms — Dolby Laboratories,

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BBC Research & Development and AMBEO — will cover 3D audio developments and more.

Also, on Monday Sept. 17 at 9 a.m., WorldDAB will take a look at “Radio’s Digital Strategy.” This conference will discuss ways in which radio is innovating itself and delivering new content to the listener amidst an evolving industry landscape that includes the likes of Google, Amazon, Sonos and Apple Music.

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