IBC2008: Screenpeaks Visual Radio

The Visual Radio concept allows radio stations to combine their existing audio-based program with visual content.
Author:
Publish date:

Screenpeaks is rolling out a new Visual Radio concept, which allows the broadcast of radio programs accompanied by a slide-based visual layer on DVB platforms using minimal bandwidth.

The Visual Radio concept allows radio stations to combine their existing audio-based program with visual content, with the hope for a lager audience when visual slides are added to radio.

By linking the content to Premium Rate Services (IVR/SMS), this new form of radio channels can generate revenue for the channel holder, such as incoming calls, raffles or quizzes, texts on weather, and more.

"Screenpeaks' technology offers radio stations unbelievable opportunities. TV broadcasting significantly increases the reached audience within very short time," stated Marketing Manager Ofer Ronen.

Related