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IBC2016 Exhibitor Viewpoint: Marco Giovannini, DM Broadcast

The company will launch low-cost range of products for smaller stations, web radios

As IBC2016 gets closer, we begin our series of short Q&As with manufacturers about their plans and offerings, to help you get the most out of the big annual trade show. Marco Giovannini is CEO for Italian company DM Broadcast.

Marco Giovannini is CEO for DM BroadcastRadio World: How has business been for the company since last year’s IBC show?

Marco Giovannini: Our business has been growing since last year, thanks to IBC as well.

RW: What are you hearing from your customers about their business outlook this year? In what areas should we expect growth or the most interesting projects?

Giovannini: Our customers are very positive concerning the business outlook and, I think, we’ll see some further growth in Africa and in the Middle East, which are extremely interesting markets.

RW: What do you anticipate will be the most significant technology trend, generally speaking, at IBC2016?

Giovannini: I believe there will be a lot of focus on AoIP and VoIP, as well as continued advancements in web radio and web TV.

RW: What new products will your company be showing?

Giovannini: D&M Broadcast will be showing its range of POTS and GSM telephone hybrids and analog modular mixers. We will also present a new low-cost range of these products, which are specifically designed for smaller stations and web radios.

RW: How are these new products different from what’s available from your past products, and elsewhere on the market?

Giovannini: This is the first time we are exhibiting our own D&M-branded products to the market, so this is a completely new adventure for us. Certainly, our vast experience, as a systems integrator, permits us to present extremely competitive products.

RW: What’s your favorite thing about the IBC show? Your least favorite?

Giovannini: I love meeting IBC attendees and learning about each person and their area of competence. But, I believe, that the show is too long — the five days of the show certainly brings us many opportunities, but I guess it could be condensed in fewer days.

RW: Do you have any suggestions that would make the show a better experience for exhibitors and/or attendees?

Giovannini: The show is quite complete. Perhaps, it might be interesting to have more radio-oriented sessions, and as mentioned above, shortening the event by a day or so.

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