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IBC2016 Set for Another Go

“Transformation in the Digital Era: Leadership, Strategy and Creativity in Media and Entertainment,” is this year’s theme

With the NAB spring show and BroadcastAsia 2016 in the rearview mirror, IBC2016 is now approaching on the horizon as the next big industry conference and exhibition.

This year’s event, featuring the theme “Transformation in the Digital Era: Leadership, Strategy and Creativity in Media and Entertainment,” returns to Amsterdam at the RAI convention center to offer a place for industry professionals to see and discuss the latest trends, products and technologies.

There will be a number of sessions and presentations throughout the conference, which takes place from Sept. 8–12, that deal with creating content for multiple platforms as well as how to adapt to the new technologies being offered.

As regards radio, on Monday Sept. 12 at 4 p.m., WorldDAB will hold its “Industry Insight Session,” which will focus on digital radio progress across Europe. The DRM consortium will also provide information on its latest developments and has scheduled four events — at the GatesAir booth Friday, Sept. 9 at 2 p.m.; on Saturday, Sept. 10 at Thomson Broadcast at 12:30 and at the Nautel booth at 3:30; and on the Ampegon and Transradio booth Sunday, Sept. 11 at 2 p.m.

In addition, IBC has announced that BroadbandTV Founder and CEO Shahrzad Rafati will deliver a keynote. Among the topics she will cover in her speech, Rafati is expected to address how the “YouTube” generation interacts with technology and content and how that could affect traditional broadcasting. She is scheduled to speak on Sept. 10.

Oscar-winning filmmaker Ang Lee has also been announced as a keynote speaker as part of the IBC Big Screen Experience. Lee will talk about his latest film, “Billy Lynn’s Long Halftime Walk” and how it could affect the storytelling and delivery aspects of the entertainment and media industries. He is scheduled to speak on Sept. 12.

The exhibition, part of the event, is slated to run from Sept. 9–13. There will be 15 exhibit halls filled with the latest technology for attendees to take in. Each hall will be themed by creation, management and delivery, according to the IBC website.

Additional features of the conference include the Future Zone, which will highlight exhibitors with prototypes and new technologies from R&D labs and universities. IBC Hackfest and the IBC Leaders Summit are also set to be offered once again, as well as the IBC Awards.