Ibiquity, e-Radio Partner for HD Radio Data Applications

Ibiquity, e-Radio Partner for HD Radio Data Applications
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Expect to hear more about e-Radio in coming months.
Ibiquity Digital said e-Radio USA is a broadcasting application development and datacasting firm that will test and market products for the delivery of targeted and personalized data content. It will market to radio broadcasters, automakers and consumers.
HD Radio enables broadcasters to transmit wireless data to in-vehicle and home receivers for consumer applications, including on-demand interactive traffic, news and weather information.
Rick Boland, CEO of e-Radio USA, said the increased bandwidth capacity of HD Radio will let e-Radio’s applications support more robust data content and personalized messaging.
The companies plan demos at the upcoming NAB2005.

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