Kenny Day will join iHeartMedia as its senior vice president of political sales and strategy, and the Boston cluster’s WXKS(FM) announced that Medha Gandhi will be the new executive producer of the “Matty in the Morning Show,” weekdays from 6–10 a.m.
Day will building a Washington-based team focused on working with political and issue advertisers as well as advertising agencies to create strategies, campaigns and content. In addition, the political and advocacy sales team will utilize iHeartMedia’s new programmatic and automated ad buying platform. He will report to President of National Sales Jeff Howard.
He has 20 years of experience in the publishing and policy industries. He joins iHeartMedia from Yahoo-owned BrightRoll, where he was director of Platform Solutions, where he was responsible for introducing the brand to the Washington market, building new offerings and establishing new partnerships. Prior to BrightRoll, Day served as digital campaign adviser for online advertising company Conversant Inc., where he established their Washington office and drove revenue from more than 50 political campaigns and issue groups in the 2012 election cycle. His background also includes positions at Politico, which he helped launch, Roll Call and Bloomberg Government.
“Kenny is that rare executive with diverse and extensive experience in media, public policy and technology,” said Howard. “His background in digital and in programmatic ad buying will be integral as we provide our political and issue advertising partners with new opportunities …”
Medha joins the “Matty in the Morning Show” from WNCI(FM) in Columbus, Ohio, where she has served as executive producer of the “Dave and Jimmy” show and their syndication network for the past eight years. She is a comedy writer, parody song producer and voice talent. Medha is the great-great-granddaughter of Mohandas Karamchand “Mahatma” Gandhi and is involved with charitable organizations, such as the Muscular Dystrophy Association and The Alzheimer’s Association.
“She is a talented comedy writer and content creator who’s not afraid to speak her mind,” said Senior Vice President of Programming for iHeartMedia Boston Dylan Sprague “Plus she is wickedly funny! No doubt she will energize the Matty team.”
IHeartMedia Boston owns and operates WXKS(FM), WXKS(AM), WXKS(HD), WJMN(FM), WBWL(FM) and WKOX(AM).