iHeartMedia Emphasizes Its Mobility

Former Clear Channel also goes “from blue to red” with Empire light flash
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“We are more mobile than what is called mobile.”

So says iHeartMedia, the former Clear Channel, which renamed itself Tuesday.

The mobile nature of radio is a simple concept but here we see the big media company trying to remind and reeducate the ad market about the inherent reach of AM/FM radio. In a factsheet, the company provided a graphic (see below) showing out-of-home vs. in-home media consumption.

The company also describes itself as the number one media company in the United States as measured by monthly reach.

You can get a sense of iHeartMedia’s updated pitch, its major “selling points” — for both its radio and digital platforms — in the fact sheet here (PDF).

Also, as Clear Channel becomes iHeartMedia, the company, never one to do things in a small way, said that on Wednesday evening, lights atop the Empire State Building in New York “will celebrate the name change … with a lighting dazzle taking us from ‘Clear Channel Media and Entertainment blue’ to ‘iHeartRadio red.’”


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