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iHeartMedia, Omnicom Explore Programmatic Buying

Goal is to provide more effective ad campaigns

IHeartMedia and advertising and marketing Omnicom Media Group are teaming up to provide Omnicom ad clients with what the companies say are opportunities for unique exposure and access to iHeartMedia’s events, sponsorships and technologies.

Under the agreement, the companies will collaborate on developing new audio and cross platform opportunities for clients that leverage technologies and insights from both companies.

As part of that, they say, Omnicom clients can develop more effective media campaigns using iHeartMedia’s multiplatform content and data. 

The companies will collaborate to provide clients with comprehensive assessments of their advertising campaign efficacy while also informing media mix modeling. Clients will be able to access iHeartMedia’s expanding programmatic buying platform.

John Swift, CEO North American Investment, Omnicom Media Group says the efforts add up to focusing on “deeper, more significant deals” with partners who are innovating in their category as well as “and providing more opportunities for our clients to engage with consumers in meaningful and memorable ways.”