The multimedia company — which has been diligently building up awareness of its own podcasting footprint — says it will honor NPR with the inaugural iHeartRadio Podcast Pioneer Award. The pubcaster will be recognized as a “driving, innovative force in the creation of the podcasting industry,” according to a press release.
“When we decided to honor the biggest names in podcasting with our first awards show for podcasts, we knew we wanted to recognize NPR’s unparalleled impact on how millions of listeners consume audio content,” iHeartPodcast Network President Conal Byrne said in the announcement.
NPR got in on the podcast game early with the launch of “All Songs Considered” in April 2000, and NPR Podcasts expanded from 17 original programs in 2005 to more than 40 in 2018.
“Podcasts have been a major source of innovation for NPR,” NPR Senior Vice President for Programming and Audience Development Anya Grundmann said in the release. “They have given our reporters the chance to flex their storytelling muscles, pursue creative ideas and longer stories, and play with form in ways not always possible on a daily show. They have also helped us connect with listeners in new ways and helped us evolve our sound.”