IHeartRadio, Clear Channel’s digital radio service, has announced a two-day music showcase for the summer.
The “iHeartRadio Ultimate Pool Party: Fontainebleau Miami Beach” will feature two days of live music from a number of popular artists, as well as a special appearance by Enrique Iglesias. The event is scheduled for June 29–30 at the Fontainebleau Miami Beach resort.
To promote the party, Clear Channel is launching a nationwide promotion both on-air and online, across 90 of its contemporary hits radio stations. From April 9 through May 18, 10 winners will be chosen each weekdayand 300 event packages will be given away through a “text-to-win” contest.
The package includes roundtrip airfare, hotel accommodations and basic access for two to the entire event. One grand prize package will send six to the event by private jet, with a stay at the Fontainebleau’s Presidential Suite and all-access, VIP passes to the concert.
“The core of our business is music and our relationship with our listeners,” said Tom Poleman, Clear Channel’s president of National Programming Platforms, in a press release.
