Looking to refashion its image in an age of new media, the Public Radio Partnership in Louisville, Ky., has changed its name to Louisville Public Media.
Executive Director Donovan Reynolds said radio remains the organization’s core business but that LPM wants to provide programming through whatever new technologies come forward.
Public Radio Partnership was formed in 1993 to combine admin functions of stations operated by the University of Louisville and the Louisville Free Public Library under one community board of directors. Officials say they want to make Louisville a model for the rest of the country in the use of new media for public purposes. They’ve updated the Web sites of WUOL, WFPL and WFPK with real-time playlists and community forums.
“Interactivity — enhancing the ‘conversation’ between the stations and users — will be the key,” LPM said in the announcement.