Industry Consultants Get PPM Certified

Arbitron held a two-day seminar last week to show researchers, consultants and group programming executives how to interpret Portable People Meter measurements.
The agenda included such sessions as what to expect as a market transitions from diary to PPM, understanding PPM reports and understanding the importance of P1s in a PPM world.
Arbitron’s goal with the seminar, said Gary Marince, vice president of programming services, is to help the radio industry get ready to move quickly on PPM.