Infinity is Sole Sponsor of Current 'Ad Age' - Radio World

Infinity is Sole Sponsor of Current 'Ad Age'

Infinity is Sole Sponsor of Current 'Ad Age'
Author:
Publish date:


Infinity Broadcasting is the only advertiser in the Oct. 31 issue of Advertising Age, which said it's a first for that publication. Infinity's sponsorship issue is part of its strategy to market the 10 programming solutions to replace Howard Stern, whose show is currently broadcast on 27 Infinity stations. Infinity announced last week that David Lee Roth and Adam Carolla are among several different personalities named as morning drive hosts beginning in January 2006.

Related