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Infinity Solutions Becomes CBS Altitude

Infinity Solutions Becomes CBS Altitude

CBS Radio has taken the Infinity tag off its “integrated marketing” department, and renamed it the CBS Radio Altitude Group. It used to be Infinity Solutions and Beyond.
“The change reflects the division’s expanded focus on creating multi-platform campaigns utilizing CBS Radio’s extensive broadcast and digital assets,” the company stated.
David Goodman, president of marketing for CBS Radio, said, “Streaming audio and video, on-demand programming, podcasting and mobile technology have been embraced across all 179 CBS Radio stations.” He said this “convergence of content” adds to what the company can offer advertisers in an integrated media environment.